The Issues Of Coca-Cola's Company Assignment Example | Topics and Well Written Essays - 500 words

The Issues Of Coca-Cola's Company - Assignment Example Coca-Cola was using 80 billion gallons of water annually. This became a massive concern. This concern triggered Coca-Cola to fight back but it also made them take a second look at their practices. Coca-Cola began to look at its role in managing water. They also showed that they were working their best to tackle this issue by inviting organizations such as the World Wildlife Fund to provide them with advice that could help them improve their environmental impact. They set up goals and comparisons that could help them meet standards that other companies were achieving in terms of water use. They donated money to organizations with water conservation programs. (Lawrence, Anne, & Weber, James, 2007) I believe Coca-Cola handled the environmental concerns very intelligently. They made sure to create a relationship with organizations that were working to improve water and environmental conditions. They addressed the fact that they needed to improve and made improvements. And they invested money into the cause and made consumers aware of this. This is how a good company handles criticisms. Coca-Cola realizes that they rely on water to continue manufacturing their product. They realize they also need customers and stakeholders to believe in their company. And they made sure to check all of the right boxes to maintain these relationships. (Encyclopà ¦dia Britannica, 2010) Google is another company that is making up for some of their environmental mistakes by setting a green example. Google is such a large company that its actions often come under the microscope. Instead of solely defending any of their procedures or actions they look to balance out the negative with the good in terms of environmental care.