Integrative Customer Relationship Management Program for Royal Mail Essay

Integrative Customer kinship Management Program for Royal Mail sort out - Essay ExampleHowever, because of the challenges associated with the industry and this contingent conjunction itself. Parcel Force is in dire carry of establishing a new source of competitive advantage. The pathway chosen to achieve this objective is the Customer Relationship Management Plan. (Smith, 2008)Customer Relationship Management is particularly necessary owing to the fact that the overall UK consumer has belong more informed about what he or she is looking for in the postal service sector. Additionally, opposition has heightened tremendously within this arena especially given the fact that postal go have produce deregulated. Part of the reason for these occurrences is the advent of technology. Electronic dissemination of information has made the market and industry photo for Parcel Force to become quite competitive. On top of the last mentioned, consumers now want faster legal transfer of th eir goods and are also looking for quality in service provision. (PA Consultant group, 2008)Given all the latter(prenominal) issues, there was a need to reorganize this company so as to provide excellence in service provision. Part of this reorganisation process is the creation of a three year long strategical plan that provide be centred on creating a long term goal of success for this particular company. ... If the latter company sticks to the gaols of this program, then it may make it very difficult for other groups to try and copy them.3.0 Vision, Mission, Corporate Objectives2.1 Visionto create the more or less reputable and efficient mail service provider in the United Kingdom through focus on the consumer.2.2 Mission to enable all the consumers achieve their ain objectives through provision of sound and efficient solutions by Parcel force2.3 Corporate ObjectivesThe corporate objectives will be covered under three major objectives The company will focus upon expanding its current market. trance the UK has a relatively positive image to the issue of postal services, it is imperative to reach those few poem that are not using this service currently. The second objective will be providing quality services through greater innovation. In other words, technology will be a key agentive role in improving these matters. The last objective will reflect on the profitability of the latter company as a business enterprise - this means that the company will be one of the most profitable companies in the postal sector. (is4profit, 2008)4.0 Situational Analysis4.1 Macroeconomic analysis The UK mail service has been directly associated with maturement in the population. This is largely because a rise in population means a larger customer base. However, the economy has embraced a lot of emailing thus diminishing the rate of branch of mails. On top of the latter issues, the UK economic situation is such that there is a direct relationship between mail growth volu mes and Gross Domestic product level. Statistics have shown that the amount of mail volumes in the United Kingdom ordinarily increase or decrease at