The Role and Influence of Mass Media

Topic 5 The role and shape of stack media Since the development of technology, jam media becomes an important part of mod society. It influences wholly areas therefore, it is meridian a question among people astir(predicate) what are the role and influence of cud media. The term bunch media refers to the channels of communication (media) that exist to gain ground a large public audience (the mass of the population). Mass media includes newspapers, magazines, television, radio, and more(prenominal) recently, the profits (Kristin& Susan, 2002).Mass media is an efficient supporter in education, policy, entertainment, finance, and whole other fields. one and only(a) fail of mass media is education. Mass media supplies an enormous source of documentaries on a wide range of topics such as animals, behavior, geography, history, or art (Kristin& Susan, 2002). The training is extremely helpful with students at any levels. Additionally, mass media contains many optic documen taries, which hold in learners easier to see and office theories rather than only reading text.Secondly, there are many educational childrens programs like teaching children to itemise or recognize words, or introducing them to different societies and cultures (Kristin& Susan, 2002). There are withal many programs which help parent to solve their kids p primplems. Fox object lesson, the book well behaved parent bad parenting, which is published by Lulu. com publisher on February 2 in 2004, is one effective product of mass media which help parents to explicate their children. The mass media is also a useful aid of policy. Almost all of politicians use the mass media to promote their positive images or political opinions.There is an example of using the mass media to advertise during his suit of the United State chair Barack Obama The GOP group announced that they were going on air with a $25 million of advertising to buy in most of the major subject states to counter a pro- Obama advertising campaign of the same amounts (Obama campaign, 2012). Moreover, both(prenominal) ministries use the mass media to introduce new policy and to take feedback from the populace. For instance, the Vietnamese Ministry of channel presented a new policy about taking be intimate of conveyancing on Monday, January 1st 2012 (The Ministry of transportation, 2012).After a few days, they get holdd many opinions among the public, which include positive and negative feedback so that they could correct this policy. A nonher important function of the mass media is entertainment. Since the development of the mass media, the entertainment industry has been more and more successful to approach the public. There are many entertainment programs in stock(predicate) on TV, radio, or the Internet e precise day. The variety of entertainment programs make them suitable for all types of cerebrationers. On TV nowadays, there are about special channels for people interested in travelling , discovering, cooking, shopping, etc.For example, cable TV has nearly one hundred of channels of all fields, which are very useful. One type of the mass media, advertising, brings benefits to both entertainment industry and economy. whole producers use advertisements to introduce their products to public with an aim to sell goods. However, with the dense appearance of advertisements, advertising can be seen as one type of entertainment. also the positive influence, there is so much negative influence of the mass media. Firstly, the mass media contains so much unsuitable content that affect gravely everyone, especially the children.Some violent programs on TV or on the Internet make children aggressive and make them use violence to solve their problems exactly like what they have seen on the mass media. A recent go over of sixty-seven studies that investigated the influence of TV violence on aggression in children found that three-quarters of the studies claimed to find some a ssociation(Kristin& Susan, 2002). One noticeable example about this issue is about the juvenile criminal named Le Van Luyen. He intended to kill four people in a family to rob their gold (Le Van Luyen kill mercilessly, 2011).His bloody detestation was kinda a disaster. However, it also has been available in mass media for a prospicient time. Therefore, his images and crime were available on all types of mass media. This led to another(prenominal) terrible crime of a younger criminal named Dao Van Tai. He killed two people to rob property. When being asked by police, he admitted committing this crime by copying the crime of Le Van Luyen (The second panicked murder, n. d). Secondly, mass media sometimes invades peoples privacy. Celebrities and politicians are usually the victims because they receive more concern from society than others.The mass media industry sometimes uses snobbish details to make profits rather than showing the full view of somebodys live to the public hence, ma ss media public their scandals or bad behaviour. These invasions are bad for their profession or even deflower their reputation. Mass media even is an origin of spreading out secret development of the government. Once the secret entropy is leaked out, it will be available all over the world rapidly through mass media. For example, the latest perception of the United States, which is flooded in all types of the mass media, is the secret information of the war in Afghanistan.The information really makes the United States nervous. Washington fears it whitethorn have lost even more highly sensitive physical including an archive of tens of thousands of cable messages sent by US embassies around the world, reflecting munition deals, trade talks, secret meetings and uncensored opinion of other governments (Afghanistan war log, n. d). The mass media may contain misleading information, which has negative impact on the public. Since some information in the mass media is misreporting, mi squoting, rumor, or exaggeration, people do not know which one is reliable therefore, they waste time reading misuse information.That is so confusing Mass media plays an important role in modern society. It can have positive influence on one situation and negative impact on the other side. The public can not refuse its advantages by only seeing the disadvantages of the mass media. However, people must(prenominal) have an overlook to the mass media so that they can take advantages of mass media as much as they can END WORDS deal 994 REFERENCE LIST 1. Book Kristine, B. & Susan, H. (2002), Academic encounters- Life in the society, overbold York, Cambridge. 2. Web documentAfghanistan war logs story behind biggest leak in intelligence history (n. d). Retrieved July 5, 2010, from http//www. guardian. co. uk The second frightened murder in Vinh Phuc (n. d). Retrieved April 19, 2012, from http//www. kenh14. vn Obama campaign Crossroads ad campaign is dishonest (2012), from http//www. p ilitico. com The Ministry of transportation explain the reasons for fare of transport (2012). Retrieved November 1, 2012, from http//www. vneconomy Le Van Luyen killed mercilessly people (n. d). Retrieved November, 2011, from http//www. vnexpress. net